b.young a new brand to Pookie for Summer 2020



b.young is a Danish fashion brand offering collections of feminine and cool styles.

They offer a sustainable choice of clothing range called b.fair. More extensive than just a new brand or a new line, b.fair embodies their commitment to constantly reducing their footprint. It’s about giving customers the option of dressing well and feeling great at the same time as showing they care for people and the environment.

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b.fair is all about responsible production, sustainable materials and minimising waste.

b. Fair currently use: Recycled polyester, lyocell, organic cotton, recycled wool and ecovero.  b.fair are proud to be part of the Better Cotton Initiative. BCI is a non-profit organisation that works to provide training with farmers on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and respect the rights and wellbeing of workers.

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When customers encounter b.fair – and indeed all b.young styles – they can be sure that all their labels, hangtags and plastic bags are made out of recycled materials.

Clevercare is a way of helping consumers who want to minimise the carbon footprint of their wardrobe and still stay in fashion. It is about caring for your garment in a way that is smart for the environment – at the same time as saving on your own household costs.

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#byoung #danish #clothing #sustainable